(Release)
For the last seven years, turquoise jerseys have graced courts across college basketball as part of Nike N7 and its celebration of Native American Heritage Month. As the partnership between Nike N7 and select collegiate programs enters its eighth season, the color turquoise — the color of fellowship in Native culture — has developed its own legacy among these schools and their local communities, and that’s about more than just an eye-catching uniform.
“It started with schools wanting to work together with Nike N7 to celebrate Native American Heritage Month,” says Sam McCracken, general manager of Nike N7. “It gives them an opportunity to celebrate and support their local tribal communities, to which each program has a distinct, unique connection. The integration of the turquoise uniform is something that makes the opportunity special for their players and their fans.”
The distinctive uniform has appeared in at least one game of each participating school’s season since 2010. Flanagan says that there are seasons when his players choose to wear the jersey multiple games a year; one season, the team donned the uniform more than five times. Based in Tulsa, Oklahoma, the Oral Roberts University women’s team has taken to wearing the uniform against the school’s cross-town rivals. This year, on its Native American Heritage Night, the team will wear the jersey during one of its most anticipated non-conference games of the year.
Since its introduction onto the hardwood, the turquoise jersey has rotated into increasingly visible moments of a program’s season, building an anticipation that’s felt in the home arena and on the road.
“It’s taken on a life of its own in these communities,” says Flanagan. “Everyone knows the Nike N7 uniform. Everyone looks forward to us wearing it. And a lot of people show up to the games.”
There’s also local outreach between Nike N7 and the programs that encourages Native American youth to live active, healthy lifestyles. Each season, the New Mexico Lobos men’s and women’s team auction the turquoise uniforms and donate the proceeds to local Native American youth organizations. Whether through basketball camps, field days or programs for kids, turquoise heralds not simply a different-colored uniform, but a shared mission to positively impact Native American communities from the inside out.
“Wearing the Lobos on your chest is important, but it’s just as important to actively serve in our community,” says Brad Hutchins, Deputy Athletic Director at the University of New Mexico. “When you travel around the state, there are 19 Pueblos and three Native American reservations, so there are a lot of opportunities to be engaged and to help. That’s why it’s critical that we work with Nike N7. It’s more than just generating awareness for our Native American communities. It’s about helping them.”
2018 Nike N7 NAHM Uniform Schedule
Men’s
- 11/6: Gonzaga
- 11/11: Haskell
- 11/14: Fort Lewis College
- 11/17: New Mexico, Marquette
- 11/18: Oklahoma State
- 11/27: SDSU
- 11/28: Florida State University
- 12/1: Mesa Community College
Women’s
- 11/2: Haskell
- 11/14: Fort Lewis
- 11/15: Stanford
- 11/17: Oral Roberts
- 11/27: New Mexico
- 11/30: Oklahoma State